Project Fi is a pre-paid service, which concentrates on simple and cheaper billing of a data, which you use on your phone. Project Fi belongs to Google, more specifically under their new branch Alphabet. You pre-pay data, get a sim card and a software into your phone. With Project Fi, your phone will switch between the data availability from T-Mobile and Sprint and further your phone will automatically switch between free available Wi-Fi, therefore making the billing cheaper. The phone will automatically switch between those while you are calling without any interaction of the phone call. Google has made available to sign up since beginning of March for the service called Project Fi. 10 months ago this service has been only available based on invite and nowadays is available in US though an easy sign up. You also receive one new phone number to which you can link all of your devices and forward all of your calls and texts from other phones.
Over the recent years, social media has conquered its position as the most powerful and popular source of information, created by and for consumers that want to learn more about products, persons, brands, and basically everything. Social media has transformed the way we do business and the success of social media websites is highly dependent on their users. Some users may now also say that they owe their success to social media, as they have become well known celebrities due to their contributions on social media websites. Beside this highly unlikely carrier prospect, it is still debatable what people exactly benefit from social media and for what reason they would contribute.
Retailers have a hard time surviving in these times. More and more brick-and-mortar stores are closing and shopping centers have high vacancy levels. According to PBL (planbureau voor de leefomgeving), shop vacancy levels in 2013 amounted to 7.8% of the total retail brick-and-mortar shops in the Netherlands (Buitelaar et al., 2013). One of the main drivers that is a huge threat for the brick-and-mortar shops is e-commerce. Online retailing, e-tailing, is growing very fast and more people are purchasing goods on the internet (molenaar, 2011).
The term “sharing economy” is one of the biggest buzzwords out there. The sharing economy, also known as the peer-to-peer economy, is a socio-economic ecosystem that evolves around the sharing of resources (Matofska, 2015).. The sharing economy has developed very strongly over the past years due to the development and wide-spread availability of information technology. It has produced many interesting new business models, of which some have disrupted many traditional industries. Examples are of course UBER and AIRBNB. Another very interesting example of the sharing economy is Shout; a marketplace for “spots” in the form of a mobile application (Medium, 2016)!
Mobile commerce is growing rapidly and at a faster pace than e-commerce (Brohan, 2016). Currently, mobile commerce accounts for one third of total e-commerce sales. This percentage is expected to exceed the 50% mark soon. In other words, mobile commerce optimization is not a competitive advantage anymore, but a competitive imperative for companies (Roggio, 2016). Due to mobile commerce, you can buy everything you want, whenever you want. What would you buy via your mobile device? Do you have any wishes on your shopping list?
Consumer Value Creation 