It is no secret that fashion or lifestyle bloggers have become extremely influential over the last years and that they have reached a somewhat “celebrity status”. And what is even more impressive is that being a blogger has become a real profession that can be extremely profitable. One of the most prominent examples is Chiara Ferragni of The Blonde Salad whose annual income is estimated at $8 million and this is just the tip of the iceberg. Therefore, it is not a surprise that many bloggers are leveraging their popularity to make a profit. Next to sponsored Instagram posts where one can easily range between $5,000 – $25,000, some even score collaborations with big players in the fashion and beauty industry. 21 year-old Kristina Bazan of Kayture signed a 7-figure contract with L’Oréal last fall. And still: this is just the tip of the iceberg.
Daily Archives: February 24, 2016
How Credible is E-Word of Mouth Across Digital-Marketing Channels?
Situation / Problem
Word of mouth (WOM) is the concept of interpersonal interaction on the marketplace. More and more marketplaces can be found online, which contributed to the rise of e-WOM. With content becoming easier to upload, the quantity of e-WOM information that is available to the digital audience has increased significantly.
As a result of this increase the relative share of knowledgeable contributors is lower, leading to a harder search for robust online information. Because of this and the lack of user identification on the internet, the quality and credibility of e-WOM may decline.
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Co-creation and user innovation: The role of online 3D printing platforms.
People were able to print three-dimensional (3D) objects from a digital files since the 1980’s. Ever since people have tried to improve and redevelop the 3D printing process. Just like you would need a graphic design for printing something 2D, you will need a 3D design for printing something in 3D. Many people have already discussed the impact of 3D printing and 3D designing in contrast to more traditional ways to create products. Nowadays you can either get your 3D design online or even create it yourself.
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Consumer Value Creation 