Nowadays, we are living in an era of being connected anytime, anywhere and anyplace. In our day to day lives, mobile devices, applications and cloud are everywhere. Philips, the most innovative company with regard to healthcare, has used this with the development of the HealthSuite Digital Platform. The cloud-based health platform provides a secure data collection for hospitals and care providers to improve decision making for patients. This platform enables a personalized healthcare program with ‘connected health’ and opens a new era for consumers, patients and care providers. In collaboration with Salesforce, Philips has developed a platform that moves healthcare from the hospital to the living room and our daily lives.
The HealthSuite Digital Platform (HSDP) introduces a program, where users are able take charge of their own healthcare. It provides solutions for both professionals as consumers to enhance healthcare, a more healthier lifestyle, treatments and provide an improved home care. Philips HSDP is an open-cloud based infrastructure that collects data from health and lifestyle products. Furthermore, it allows hospitals and care provides to analyze and integrate this data to improve decision making and support their patients.
An example is the Philips health watch, a connected watch with several healthcare tools. The watch is developed as a medical support, rather than a lifestyle accessory. It continuously measures different attributes, for instance heart rate frequency, sleep patterns and activities with different measurement tools. As a result, it can lower or prevent chronical diseases due to a wrong lifestyle. The watch can connect with the HealthSuite application, therefore caretakers can have insight in this data. Next to the Health Watch, there are several other helpful products to measure your personal health status.
The HSDP is a good example of value creation by both the customers, care takers and Philips. In co-creation, customers can co-construct the service experience to suit their context and personalize experiences. Therefore, they can have an active dialogue and experience variety with companies. The process of value creation has shifted from a firm-centric view to the consumer-centric view, and their personalized experiences. The interaction between the firm and the networked, informed and active consumer is becoming the focus of firms. Consumers now want their influence in every part of the business system. In this case, it is not only about the patient focus, but also about a joint creation of value between the patient and the hospital or care taker. (Prahalad and Ramaswamy, 2004).
By creating an application ecosystem, HSDP intent to reach a critical mass users. Due to this ecosystem, Philips has got an advantage being first to market and therefore a widely adopted platform. This is important, seen the success of the application is dependent on the amount of users. With this platform, Philips intent to prevent and decrease diseases and therefore hope to improve people’s healthy living.
Prahalad, C.K. and Ramaswamy, V. (2004) Co-creation experiences: the next practice in value creation, Journal of Interactive Marketing, 18 (3), pp: 5-14.