Creating and writing up an excellent script is already hard enough, however raising funding to make the screenplay to reality and brining the film to the cinema in front of audience represent another big challenge to the filmmaker. In recent years, heat waves of crowdfunding shed a light on film industry as well. The emergence of film crowdfunding has made some breakthrough in assisting film projects especially for independent filmmakers to raise funding.
The labour market is rapidly changing as it was first known by long term employment and now more and more by ‘contingent’ workers (Eamonn, 2015). Especially contracting talent is done in a more flexible way. Reports even state that by 2020 about 60 million US people will be ‘contingent’ workers (Eamonn, 2015). Crowdsourcing platforms provide the opportunity for brands/companies to manage talent in a flexible way. Tongal is such a crowdsourcing platform, but what does Tongal actually do?
Have you ever been sick and googled your symptoms? There’s a good chance the Internet told you you might have something way worse than your doctor told you, or that your little headache means you might have a brain tumor… Or have you ever been sick but experienced there was no one close by to talk to and ask what symptoms are normal or what you could expect?
Today, one of my group members stained my suede jacket with permanent marker whilst discussing our business idea. After panicking, the first thing I did is type the sentence “how to get ink out of suede” into Google. The pages I end up at are online communities, in which people share their experiences on the same problem and provide me with the knowledge I need to remove the stain. This example might sound very familiar to you: There are more than 2550 of such communities worldwide! These online knowledge sharing platforms provide a space for social interaction where individuals can obtain knowledge and feedback and exchange opinions on certain topics, such as stain removal.
Nowadays, we are living in an era of being connected anytime, anywhere and anyplace. In our day to day lives, mobile devices, applications and cloud are everywhere. Philips, the most innovative company with regard to healthcare, has used this with the development of the HealthSuite Digital Platform. The cloud-based health platform provides a secure data collection for hospitals and care providers to improve decision making for patients. This platform enables a personalized healthcare program with ‘connected health’ and opens a new era for consumers, patients and care providers. In collaboration with Salesforce, Philips has developed a platform that moves healthcare from the hospital to the living room and our daily lives.
Traditional (personal) word-of-mouth (WOM) differs from electronic word-of-mouth on social sites (sWOM). Both types of WOM share certain characteristics, but sWOM gives consumers the opportunity to share information at a time and place that are most convenient for them. Therefore you would expect that consumers feel more comfortable to share their opinions and experiences but this is not the case.
Consumer Value Creation 