Pay what you want (PWYW) pricing mechanism can be a successful promoting tool to boost your business. PWYW is in general perceived as more fun, innovative and benefits from higher word-off-mouth behavior than more traditional promoting tools such as sampling and discounts (Kim J.Y. et all, 2014). Nevertheless, the accompanying losses and especially the uncertainty of it, discourage companies from using this pricing mechanism as promoting tool.
This blog will teach you how to improve profitability of the PWYW pricing mechanism and how to decrease variance in prices paid.
Consumer Value Creation 