After a great night at a restaurant with a group of friends, the last thing you want to worry about is money. Do you recognize the hassle of splitting bills, requesting money from your friends or the long wait before it is actually on your account? Today, there is a stream of apps enabling easy payments and other features, leading to new businesses overlapping the banking industry. As consumer behaviour and expectations are changing, organizations in all fields are required to change their offerings. Even the banking industry is experiencing this.
Meet the #1 reviewer and #1 on the hall of fame of Amazon: iiiireader from the USA. No real name, age, gender or picture, just his or her hobbies and some lavender. Thanks to Amazon’s reviewer ranking system, iiiireader has built an online reputation of which he/she is probably enjoying many benefits that include earning money and receiving free products.
Nowadays, almost every one owns a mobile phone. In the United States in 2013 adults spent 20% of their daily media time on their mobile devices (eMarketer, 2013). This year (2016) the global mobile ad spending market will hit the 100 billion dollar milestone of spending and will account for 51% of total digital advertising. (eMarketer, 2016).
Consumer Value Creation 