Everyone loves to wear t-shirts. The fancier the design, the better the shirt. But in this search for the perfect design consumers often have to settle for common designs. On the other hand, the manufactures have to invest millions in designers to come up with new designs. However, this investment can not guarantee consumer satisfaction
Continue reading Is the co-creation model of Threadless sustainable?
From the first men who created fire to cook dinner and keep themselves warm, to great professors trying to find a solution for cancer. People always have tried to solve problems. With the disruptive innovation, called the internet, communication became easier and cheaper, ergo; more people could be connected to each other. This interconnectedness spawned platforms to solve problems. One of these platforms is OpenIDEO, and it describes itself as ‘…a global community working together to design solutions for the world’s biggest challenges.’ But how does it work? How could a ‘platform’ design solutions for the world’s biggest challenges? I will answer these questions and come up with real life results.
Continue reading OpenIDEO: global community, designing solutions for world’s biggest challenges
Consumer Value Creation 