For years, promoting products from the same category that the customers previously purchased from has always been the mainstream in recommendation systems, since it is more likely that products from the same category will match and correspond with customers existing purchase preferences. However, the focus of the recommender system research community has shifted their attention from accuracy-based recommendation strategy towards diversity-based recommendation strategy, this entails offering products from new category that the customer never purchased from. The shifted interest is mainly caused by the ever-increasing impact of long-tail phenomenon on the current e-commerce practice, instead of choosing the mainstream products people tend to search for niche products that can better serve their needs, the advance of recommendation systems is considered as a great stimuli of this effect since it reduces the search effort greatly.
This year I am really going to sport more, eat healthier and lose 10 pounds. New Year’s resolutions, we all love them. Losing weight and staying fit occur on most people’s top 10 list, and sales in sport attributes surprisingly increases in the months after Christmas and New Year. In order to stick to my new year’s resolutions, I wanted to purchase new running shoes. Nowadays, thousands different sorts of shoes are being offered on the internet. With the large amount of running shoes being offered, a third-party product review by for instance Runner’s World would come in handy. Runner’s World is a dominating consumers website and has got an important role in buying behavior of a customer interested in running attributes. The website have got an annual running shoe review and ranking which has got an impact on sales of the companies.
So imagine you are working on co-creating a physical product with people from all over the world. Now, you want to explain to your co-creators how you would like to adjust some attributes of the product. But since their not physically near you, explaining exactly what you mean would be considered hard by most.
What if there was some way to see a model of your product right in front of you, your co-creators had the same model in front of them and you would all be able to work on it real-time?