You do the chic, we do the geek


(1) Concept/brainstorm, (2) design, (3) sketch, (4) mould making, (5) polishing, (6) stone setting, (7) casting, (8) production, (9) quality control, (10) packaging, (11) shipping. That is how jewellery making is supposed to be. But, if it is to Zazzy: That is how jewellery making used to be…

Zazzy removes step 3 to 7 and 9. Besides, they have already taken care of step 1 by setting up templates. So, after designing your own (custom made) jewellery, it is only production, packaging and shipping. I think you already have an idea how they do it… right… 3D-printing.

They describe themselves as the Instagram for jewellery: Instagram is about editing photo’s in a simple and fun way, without the knowledge of photoshop. Zazzy is doing the same within jewellery making, creating “cool stuff” without the knowledge of (1) jewellery making and (2) 3d-printing software: One is able to choose between different kinds of jewellery types/templates, which he/she can fully edit, remix and customize. It is not possible (yet) to fully create a specific bracelet yourself, it needs to fit one of those templates. However, you can change a lot, including the material.

“We’re waving a middle finger at the current pre-designed and impersonal jewellery scene”

Based on the production price, Zazzy charges a 60% fee. However, the production itself has been outsourced to Shapeways.com, “The World’s Leading 3D Printing Service & Marketplace” (Dutch company). In this way they do not own materials and a 3d-printer, they only use “manpower”.

Beginning of this month, Zazzy launched their new platform: zazzy.co. On zazzy.co you are able to upload your own 3d-created jewellery and share it, integrate it in your site/blog and sell it. What is so special about that? The most powerful aspect of this platform is that you don’t need to contract manufacturers, with specific order sizes etc. Zazzy will create the products on demand, so there are no costs for setting up your own brand anymore. Selling your first product = making profit. That is something special, don’t you think?

“Zazzy invites you to new way of designing, thinking and creating on zazzy.co

Zazzy charges the normal 60% production fee within this new business model and a 25% platform fee based on the product-margin, which the creator determined himself. So, Zazzy was already based on co-creation by selling customizable products. However, with zazzy.co the marketing is transferred to the customers as well.

Already 60,000 users designed a product on zazzy.me. I’m very curious about the outcome of zazzy.co. Customizable/personal products are trendy in a lot of different branches, so why not in jewellery? However, Zazzy is not that groundbreaking because you have to fit your design in specific templates. When browsing through the platform (zazzy.co) it all looks the same to me. So, one cannot really differentiate. For personal use, changing text, figures and icons is maybe enough to make it special and personal to oneself. But for brands these options are far from enough to differentiate in the jewellery market: There are so many brands out there….

Screen Shot 2015-05-03 at 13.48.46

So my question is: has the time come for niche markets and dummies within 3d-printing, or do we need to wait for some more innovation, in both production price and possibilities?


http://www.rockstart.com/blog/zazzy-launches-new-platform-to-create-and-sell-3d-printed-jewelry/

http://www.shapeways.com

http://www.sprout.nl/artikel/zo-zet-3d-ontwerpplatform-zazzy-de-massa-aan-het-werk

http://www.sprout.nl/artikel/startup-van-de-week/zazzy-sieraden-uit-de-3d-printer

http://zazzy.me/about-us/

One thought on “You do the chic, we do the geek”

  1. Thanks for the write-up!

    We are aware that it everything might look a bit similar, but just think about the huge gain in creativity after we moved from the text-based only (what we are used to do) to free drawing. Future developments will give more and more freedom.

    One remark. On the new platform (zazzy.co) we charge production costs, which are really our own production costs (approximation of course), and on top we charge 25%. So the 60% margin that was applicable on zazzy.me is now replaced by the 25% platform costs, and not added as the article suggest.

    To read more about why we founded the company in the first place (yes we want to bring it to what you call dummies), read this medium post; https://medium.com/@Zazzyjewelry/welcome-to-the-new-zazzy-657b17b8669e

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