Take control from anywhere you want

Don’t you sometimes wish that you can just log in to another computer from your device while you are away from the host? Imagine when your grandparent calls you in the middle of the night, asks you how to open a web browser or plays video from his/her 19th century computer. Rather than spending hours to explain where to find the start button or your beloved Windows Media Player Classic, developers from Germany, back in 2005, came out with an application where you can remotely control host computer from distant, you can even use your smartphone or tablet as a remote device. This genius software called TeamViewer!

If you worry about the price to use this awesome and cool software, don’t! It uses freemium model (1) as its revenue model. When you installed the program, it will ask at the beginning whether you are going to use this software for individual or business purposes, and of course if you are not directly or indirectly paid with using TeamViewer you are eligible in using the private license (2). And yeah, it’s free for a private using!!

Well, this also yields a problem for the TeamViewer party since there is a grey area to distinguish the free and premium user. The company use the honor system which leads to user who supposed to opt for premium license can still choose the free version as the free license gets full access as well (2). In addition, the staggering price of $750 – $1500 if you want to get the full license which is relatively expensive. The only benefit for using premium version is the company will give a priority routing to make sure you get a more reliable connection and what so called TeamViewer Manager which provides database for billing and customers management (3).

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Co-Destruction as the beginning of fruitful co-creation?

The roles of businesses and consumers are continuously in flux (Saarijärvi et al, 2013). While beforehand businesses called the shots in the exchange and interaction with consumers, nowadays, due to modern communication possibilities and information technology, the power of consumer’s increased dramatically with as a consequence that companies and organizations need to operate more client-oriented than ever before. On the other hand, companies have become more interested in consumer’s specific needs and opinions in order to translate these to relevant products that satisfy the market segments (Jansen et al, 2013). In the light of these developments, co-creation, which means that companies and consumers work together in order to create, design and develop products, services and so on, started to emerge.cocreation

It is still debatable what the term co-creation actually means and what is considered to be co-creation and what not. Some authors argue that co-creation already occurs when consumers are providing input in different business processes, while others argue that the active and continuous involvement of a consumer, indicating a productive collaboration between the business and it’s consumers, is the essence of co-creation (Jansen et al, 2013).  Furthermore, co-creation is also associated with creating added value which would not have occurred without the input of both parties. However, obviously added value is difficult to measure and moreover, it is also difficult to determine for whom exactly the added value is beneficial (Saarijärvi et al, 2013). Anyway, basically co-creation can be viewed as a process in which firms and consumers redefine their roles towards each other and in which  two-way communication and interaction are important aspects.

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