There is no doubt that English is important at work. However, many people give up studying English after graduation, because they cannot make time for it. Tutor ABC is a perfect online platform to study English. The idea is to offer workers a flexible and convenient course which fit into their working schedule. Tutor ABC succeed with two online platform characteristics we discussed in class.
- Customization: In the beginning, Tutor ABC will offer exam to evaluate your English skill, level from one to twelve. Based on your level, you can choose small group or one to one teaching. Moreover, you can email teacher to choose specific topic for your own course, for instance, preparing a business presentation or practicing an international dinner party. In other words, Tutor ABC is different from traditional online education of the level of interaction.
- Pricing Schemes: Different targets have different need. Tutor ABC creates five price packages for different market, Platinum Package, Gold Package, Silver Package, Business Package, and Citizen Package. These packages are different in course period, group or individual study, and the way to schedule the class. For instance, Citizen Package offers group study with standard teaching material in one year, but students need to schedule the class one day before. On the other hand, Gold Package offers one to one lecture, prompt online teacher in two years.
However, Tutor ABC still has lots to improve. Firstly, the price is too expensive. It cost $65 to have a one hour face to face class. The price doesn’t fit into Tutor ABC’s market position. With unreasonable price, Tutor ABC will soon be beaten by new entries. Secondly, Tutor ABC can create a wider market by offering more language options, such as Spanish, Japanese, French, etc. It can also work another way around; giving Chinese classes online, since learning Chinese is a trend now. If Tutor ABC is the first entry to the market, it should try to gain the biggest market share as its competitive advantage.