Let’s say that: the more pictures we take, the less we care about them. Not so long ago, pictures used to be memories: shots eternalizing beautiful moments. With the photographic film, we only had a limited amount of pictures to take. Not to waste them, we had to carefully choose the moment, the background, and the subjects.
Nowadays, it is a little bit different. Many people like to share a shot of their dinner on social networks. When you go to parties you can see how many people are more concerned with their camera than with socializing. But what do we do with this huge number of pictures?
Most of the time, nothing. We store them in the big memory of our computer, and we forget about them. Sometimes it happens that a nice picture we took some time ago comes back to our mind. But: “Oh no! I cannot find it anymore!”
Based on these changes, the founders of Everpix created a complex algorithm able to organize the pictures of a lifetime in meaningful folders. This app selects, organizes, tags, and renames them. After the installation, the software is able to upload the pictures from your desktop and your online profiles. It had a freemium business model: The basic version was free, while upgrading to store unlimited pictures had a price. The conversion rate reached an outstanding 12.4%; it could have been a success. Continue reading Everpix versus Snapchat – To pay or not to pay