In today’s economy selling goods or services has made way for selling experiences in more than one branch. Companies are no longer looking for a one time sell, but they want to engage with their customers and offer them an extraordinary experience, so that Continue reading All around the world, you’re a great way to fly – Selling an experience
The article ‘welcome to the experience economy’ by J. Pine and J. Gilmore states: “as goods and services become commoditized, the customer experiences that companies create will matter most.
A good example of this is the Winter Efteling. The Efteling is a Dutch amusement park all focused on magic and fairytales. When the amusement park first opened it actually only had het sprookjesbos (the fairytale forest). They expanded it with roller coasters and fairytale themed attractions like the fata morgana. Right now it really is an amusement park for everyone, from children to adults. Continue reading Experiencing the Winter Efteling
Consumer Value Creation 