For years, people are discussing about the future of paper. Some say it will never disappear wile others predict that everything will be digital soon. My objective is not to choose a side in this discussion but to show an example of a digital magazine in the context of digital experiences. I have been subscribed to the KLM iFLY magazine for years Continue reading Discover the world
Daily Archives: February 12, 2014
The path of Philips to customer centricity
Last week I was reading the article of Shah et al. (2006), The Path to Customer Centricity. This article identifies fundamental issues and challenges that typically deter a firm from becoming customer-centric. However, Philips is a well-known company who executes a customer driven strategy already for a while, but is becoming more customer centric at the last decade.
According to Shah et al. the path to customer centricity is driven by a strong leadership Continue reading The path of Philips to customer centricity