Most students and young professionals have experienced the problem of desiring a delicious home-cooked meal but not having the necessary time or skills to prepare it. That was something that might have been in Michalis Gkontas’s mind when he decided to introduce the idea of a collaborative consumption start-up which will connect people who wanted a home-cooked meal with amateur, but talented, cooks. It started as Gkontas’s master’s thesis, but quickly turned into a beta web app version. (1) Continue reading Collaborative consumption goes home-cooking: the Cookisto case→
More and more companies are trying to discover new ways of creating customer value through creative exploration. Digital technology is a significant tool to exploit those discoveries and enhance human experience. A great example is Augmented Reality (AR) which brings people closer to real world environment. It is a cutting-edge technology and creates a special user experience because it expands customer’s capability for sensing.
Active consumer engagement requires some effort. To attract the clients companies have to move from ‘product centric approach’ to a ‘customer centric approach’. In order to acquire the customer, companies must be attractive and reliable.
A good example is an American company ‘Warby Parker’ that sells boutique-quality prescription eyewear and sunglasses through their website, store and showrooms. Few days ago nominated as one of the most innovative companies in retail (according to Fast Company), ‘Warby Parker’ offers a unique concept of designing the eyewear and present it to customers.
Consumer Value Creation 
