Phonebloks and Project Ara, the revolution in smartphones customization


Phonebloks is a modular smartphone concept created and designed by Dave Hakkens, from the Netherlands. The concept aims to reduce electronics waste, to offer incredible customization, and to reduce upgrade costs associated with the 1-2 year upgrade cycle. By attaching individual third-party components – bloks – to a main board, a user would create a personalized smartphone. These bloks can be replaced at will if they break or the user wishes to upgrade, reducing the cost of upgrading to the user, much like the current desktop PC system of upgrading individual components. Bloks would be available in Blokstore, “an app store for hardware” where users could buy new and used bloks as well as sell back their old ones (1).

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An innovation to simplify your everyday life


Welcome to Haier

Haier is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong, China. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions.

Haier has been providing customers with high quality products for 30 years and is the number one brand of Major Appliances in the world with 11.6% retail volume share in 2013.

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