According to Pine and Gilmore (1998) an experience is as real an offering as any service, good or commodity. An experience occurs when a company intentionally uses services as a stage, and goods as props, to engage individual customers in a way that creates a memorable event.
The following – Magnum Pleasure Store and Restaurant “Dans le noir?” – are nice examples of companies that provide unforgettable and unique experiences.
Magnum is a well known, premium ice cream brand, which in order to increase the customer involvement, started to enable the customers to create their own magnum ice cream. “Welcome to the world of Magnum Pleasure!” that is how they call the pop-up Continue reading Great Experiences: Magnum Pleasure Store and “Dans le noir?”
Consumer Value Creation 