Mini real world case – Mass Customization (Team2)

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Mass Customization is the process of delivering wide-market goods and services that are modified to satisfy a specific customer need. Below are mentioned the main advantages and disadvantages of the mass customization.


Mass Customization Utility

–          Product utility is highest because the consumer benefits from a unique product. The product is tailored to the consumer’s needs.

–          Process complexity is such that a consumer who knows what he/she wants can design their specific product.

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