Design your own suit on!!! is an online website that allows anyone to design their own suit. Within two weeks one can have a uniquely tailored made suit delivered to their home.

An individual can pick from 100 types of materials, that don’t simply differ based on colors. The assortment of the materials to pick from differs between pattern, weight of the material and colors.

When looking at the jacket, pants and vest a large variety of options are available. These options differ from type of stitching, to the buttons used and design of the pockets. Continue reading Design your own suit on!!!



Coco-mat is a greek company and is recognized as a leader for natural sleep products bed linen, towels and furniture for homes and hotels. It was established in 1989 and today is one of the most extroverted companies in Greece. It has a growing network of 12 stores(BelgiumChinaCyprusFranceGermanyGreeceItalyNetherlandsSaudi ArabiaSouth KoreaSpainUnited States) around the world, including The Netherlands. Coco-mat has built a strong brand equity over the past years,  based on the natural materials that coco-mat products are made from. Continue reading COCO-MAT

Harley – Davidson Custom Motorcycles

Harley-Davidson is the most famous and successful manufacturer of motorcycles in the USA, dating from 1903, and specializing in heavyweight motorcycles and choppers. Their models are distinguished for their special style, originally meant for highway driving, but evolved into five different motorcycle categories, in order to match with any taste.

In the mid-80’s Harley-Davidson was facing serious problems because of the Japanese ‘invasion’ in the US market with great motorcycles that managed to outsell Harleys and make them seem rather out-of-date and old fashioned. It was that time when Harley-Davidson realized that they would have to deliberately adopt the looks and feel of their earlier machines in order to explore this ‘retro’ and customizable look they had (1). The Continue reading Harley – Davidson Custom Motorcycles

Create your own photo book, customization by Albelli


In the case of customization and consumer involvement, making your own personal photo book online is a good example which is nowadays very popular. Create your own photo book, online or with software which can be downloaded, is a well-known business application offered by a vast number of suppliers (e.g. Albelli,, Blokker, Kruidvat, HEMA) in the Netherlands. However, it is very popular and many consumers wants to save their beautiful memories (e.g. holidays, family reunions, weddings, birthdays) in personal photo books, on canvasprints, calendars and many other products. Continue reading Create your own photo book, customization by Albelli