In 1997 ‘The Crazy Ones’, a commercial made by Apple, aired with the slogan: Think different. Steve Jobs, co-founder of the company and former CEO, voiced the commercial, which contained a story that reflected the philosophy he thought Apple had to reinforce. In an interview for PBS, the American non-commercial educational television channel, Steve Jobs elaborated on the way he saw the future of consumers. He said: “Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use”. Continue reading The Crazy Ones
Daily Archives: January 23, 2014
My M&M’S
During the second class of the Consumer Channel Dynamics course, the professor gave us a few examples of companies that have begun using mass customization to add more value to their products. One of the examples he mentioned was M&M`s. It used to be that if you wanted to eat M&M`s you were restricted to eating the M&M`s with the M on it. Nowadays people can go to the My M&M’S website and personally customize the M&M`s themselves by placing pictures or words on them. When this first came to my knowledge I immediately thought to myself, why haven`t I heard of this before? That’s because I think this is a fantastic idea. It’s very hard to come up with something new these days, but reinventing an already existing product is just as hard. Some might say it’s even harder due to the risk of damaging the existing brand name. Continue reading My M&M’S
Tailor your own business outfit
Buying a business outfit is normally a costly occasion. A good business outfit normally cost a couple of hundred euros. Even for this price, you are still limited to the different outfits the store offers. When you choose to buy a tailor made suit, the price will even be higher. Meet Itailor.com!
Itailor is a classic example of mass customization. Itailor.com makes it possible for people to design their own business outfit existing of a suit, shirt, tie and business shoes. When you enter the website, you get a choice menu. This menu makes it possible to design a clothing item that you need. Continue reading Tailor your own business outfit
Consumer Value Creation 