Kunsthal, a Rotterdam museum, has employed the crowd for their next exhibition. The project is called Kunsthal MaakMee and started on May 14th with the first steps.
The project was structured as follows: participants had to answer 14 questions with which the entire exhibition would be created, but first they had to choose between three ideas that collaborating musea pitched to Kunsthal. The idea chosen was about shoes. Then the 14 questions were cut up in three phases: content, design and presentation. The last step would be visiting the exhibition.
Imagine you are on a weekend trip in another city and you have no idea what or where to grab a bite. This is the perfect moment to check the Iens web site. This web site gives an overview of all registered restaurants in the Netherlands with accompanying reviews and ratings. This information is also valuable when searching for new places in your own neighborhood. All the reviews are independent and written by other consumers. Iens is an example of a current business that applies a business model that involves active customer participation. The business web site only includes customer input.
Iens.nl is a Dutch web site which contains independent reviews about restaurant trough the Netherlands, written by consumers. This web site is a link between restaurants and its guests. Both consumers and restaurant owners are able to put a particular restaurant Continue reading Where should we go for dinner tonight?→
Consumer Value Creation 