Corona Light on Facebook


A few years ago the mexican company “Crown Import” hired the advertising agency Pereira O’Dell for the “Corona Light “Most Liked” on Facebook” campaign. Targeting young consumers the brand raised awareness through showing user submitted photos on a billboard on Times Square in New York. After liking Corona’s Facebook page users are allowed to upload their photo and afterwards the photo will be displayed on the billboard. It is a very smart way to involve your customers. Combining offline and online technics, the integrated markting campaign succeed to increase the fans of the Facebook page up to 6000% just for 2 months. This marketing activity creates value for the two parties – consumers take part into something excitement and “Corona Light” increases the brand awareness. Instead of designing expensive billboards with expensive endorsers for example, the company decided to promote their product with the faces of their customers and fans.

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