If you have ever been to a theme-park you know it is all about the great experience it delivers. Now how would it be if you could be part of enriching this experience. As most Dutch people know (for having been there as kids) the Efteling is a theme-park initially build around the fairytale-like artwork of Anton Pieck. They’ve set up a research panel for everybody to join in which you can tell them everything from wishes, opinions, preferred pastimes and even preferences of brands you can buy in the stands. Basically everybody can join, of any age, after filling in a basic questionnaire.
The Efteling describes their team on the webpage with (1) the manager being the initiative-taking person regarding the panels, who loves to interview, (2) a person behind the screens taking care of the research and (3) a person that takes care off all the on-location interviews and organizes the special panel for kids.
This is the first time I’ve heard of a theme-park actually pursuing customers to ask for their opinion and feelings with the park, and I love the idea that they would use consumers’ suggestions to improve their experience. If you are interested in joining: