Since we have discussed the value of experience during the class I would like to share an interesting article (http://www.tlnt.com/2011/10/12/good-customer-experience-it-depends-on-a-good-employee-experience/) about the importance of employees in businesses where experience is essential.

The author suggests that companies which want to give best experiences for its customers, at first should focus on their own employees. If your employees are not happy or does not see the importance of work they can put bad feelings for customers thus decreasing the possibility of coming back. Employees must be familiar with your brand personality and always act based on associations of the brand. Therefore, employees must be trained and recruited regarding company‘s values and desires.

Sweepers from Disney show a good example how every employee should be proud of Continue reading Your employees are the key →