Make your own jeans


Hi everone,

Our business idea, make your own jeans, is probably the best platform to create the best matching jeans in an inspiring place. A place which is full of experience.

We will focus on consumers in the age of 16 to 35 years, who fashionable and try to express themselves by customizing their own pair of jeans. Customers base their decisions on price, quality, service, possibilities, fit, search costs and experience. The four Continue reading Make your own jeans


Image is a platform of creativity, which gives a chance to talented and passionate with music people to become famous and supports the co-creation of songs in a way that they meet the preferences of customers. The company will play the role of the intermediate and link the customers-artists with big record labels.

This table depicts the key benefits of the existing systems in the music industry: Continue reading

The Kapsalon App: Review site and social network combined!

We assume many of you readers will know the “Kapsalon” to be a very popular snack in The Netherlands. Nowadays people enjoying the nightlife in every part of the country, search for the Döner kebab signs before going home. From our personal experience we know that this process can be a bit difficult from time to time, since the quality of the food is always a mistery.

We all had some bad experiences with eating Kapsalon’s we wish we had never eaten. This was our motivation to think of ways to add something to improve the process. The result of a brainstorming session was: The Kapsalon App!
The Kapsalon App will be developed for IOS and Android. It’s main goal is to make the Continue reading The Kapsalon App: Review site and social network combined!

Your Magazine (group 7)

Hi everyone!

As you all know by now, our new business idea is: “Your Magazine”, the best way to relax in your free time! The reasons why we picked this idea are numerous. When someone reads a magazine they feels more relaxed but also gain new ideas about topics of interest or may find interesting suggestions or solutions on a subject. Nowadays the topics offered by magazines are various, such as: sports, cooking, arts, fashion etcetera.

Some of the identified key benefits considering choosing a magazine are price, number of topics, authors/quality, frequency and effort. This means that when an individual is trying to make the best choice about buying a magazine, someone preferably wants a low price, Continue reading Your Magazine (group 7)

Your Dream Weddings


Maybe you are familiar with this problem, friends or family who are marrying each other from different cultures. After a couple is engaged they start planning their wedding, but having problems with the combination of the two cultures. Some couples have family members or friends who are assisting them in organising the event whereas others are doing by themselves. They can also go to wedding planners but mostly they are very expensive and focus only on one culture. Besides that, there are many intermediary Continue reading Your Dream Weddings

MyPaper (group 5)


Hi all!

Here is a short management summary of our innovative business idea as a recap on our presentation yesterday. Our report is available on request!

The consumer group of interest consist of two subgroups. The first consist of consumers who want to buy a newspaper but are not interested in having a subscription. This group mostly buys a newspaper “on the go”. The second group are consumers who have a subscription and want to receive the newspaper at home every morning. Both subgroups Continue reading MyPaper (group 5)

‘Begin a Ring’ – Be the Artist


As a new business we are going to attempt to penetrate the ring and fashion shop industry, in a customer centric way, emphasizing on our customer strategy, and in essence creating a dual process of value.

Current situation
First of all, we’ve divided people into two groups of customers describing their needs and current situations. The information is gathered trough a conducted research at these types of customers: Continue reading ‘Begin a Ring’ – Be the Artist

Enhancing Customer Experience : Touchscreen T-Shirt by Under Armour

Hi guys!

Do you know something about “wearable technology”? Imagine: clothing and accessories incorporating some advanced technology capabilities. These kind of innovations are the real example of how technology is nowadays part of our everyday life.

In this post I would like to talk about one of the latest wearable technology that will be released on the 20th of March by Under Armour: Armour39. It is an athletic performance monitoring system that measures how hard an athlete pushes him or herself during a Continue reading Enhancing Customer Experience : Touchscreen T-Shirt by Under Armour

Social media needs strategy

Just the use of social media because a competitor is also using the such channel to spread easier information into the world is history. Before the use of social media companies really needs to think about a realistic strategy. “It is also about realising that you don’t have to try everything, and, more to the point, that you can’t do everything, as that brings with it another set of problems.” 

Social media isn’t one size fits all. Not every platform is going to be right for every brand, and working out those questions in advance could save time and valuable resources and even avoid some costly mistakes.”

To be a succes on the internet by using social media channels like Twitter and Facebook Continue reading Social media needs strategy – Team 4 Business case :)

Hi everyone,

Our business proposal is….! is a master search website where you, as a prospective or current master student can find all master related information.

As we detected some problems with the current websites student use for this goal, we figured that we, as students, can do better!

With our competitors analysis and customer survey (remember filling in our survey last week ☺ thanks for your help!) we found what the problems were and what customer needs we had to fulfil.  Continue reading – Team 4 Business case 🙂

Harlem Shake compilation

Harlem Shake, a song that was recorded by DJ Baauer caused a major media reaction. Baauer couldn’t believe what his song had caused and he says that he keeps getting surprised by the impact the song has every 15 minutes.

A harlem shake is a typical movie where in the first 15 seconds there is one person doing crazy, whereafter the next 15 seconds there is a huge crowd going crazy with everone doing his/her own move ( see youtube movie attached).

The song didn’t do well in the beginning, but since there were so many people posting their Continue reading Harlem Shake compilation

My own experience!

We are redecorating our house and we decided to get wooden slats (houten jaloezieën) in front of the windows in the living room. We made an order in December last year and the company where we ordered the slats, told us that they could deliver it in the second week of January 2013.

The first week of January we received an e-mail with the message that our order was ready. But when we called the company, they told us that our order wasn’t complete yet.

A week later we received a second e-mail with the information that one of the wooden slats, the one in front of the kitchen window, wasn’t available in black because of the Continue reading My own experience!

Your New Eye


After studying the article “The Typology of Human Capability”, I found an Application for iPhone and iPod Touch that seems the perfect example of technology used to assist humans in their everyday life by expanding the capabilities and knowledge.

Its name is Metro Paris Subway and claims that is “Your new eye”. It is an augmented reality application, which improves the senses of humans by broadening the perspective of an individual. Furthermore, it enables users to see in real time on the screen of the iPhone the nearest stations and some points of interest using the camera live view. Continue reading Your New Eye

The experience of Starbucks customers


Starbucks is one of the most successful coffee companies nowadays. It started with coffee but expanded their product line into food. Today, Starbucks not only sells coffee or food, but also tea, coffee-related accessories and equipment in more than 37 different countries. Starbucks’ goal is to create brand awareness through the “Starbucks experience”.  Starbucks does this by providing excellent service to the customer. These customers can truly enjoy their cup of coffee or tea in the Starbuck stores. Starbucks Continue reading The experience of Starbucks customers

Involving the customer? Steve Jobs hated it.


“Well, Apple is the most innovative company in the world and they don’t do market research and keep everything on lock down, so is involving customers really a good thing?” A lot of customers, including myself, could easily think this regarding customer involvement and customer research.

It is indeed a popular view among organisations. However it is not right. I read an article about this issue and I would like to share some views about this.

First of all, surveys and focus groups is outdated. This tools gives indeed not a quite Continue reading Involving the customer? Steve Jobs hated it.

The new world of Experience Economy…

The new world of Experience Economy…

We are, undoubtedly, moving from the service economy to the experience economy, as more and more consumers desire experiences and more and more companies are responding by designing and promoting them. Vinopolis is one of the businesses which follows the experience model and meets some of the most important key experience-design principles. First of all, it has a very effective and concise theme about wine and all the design elements, such as the medieval architecture, are in that way, that captivate the customer. Vinopolis engages the majority of five senses, especially taste and smell, through the restaurants and the “taste events”, as it is mentioned at the website. Vinopolis offers a great experience to the customers who can, also, create their own special event Continue reading The new world of Experience Economy…

Social Commerce: From Hi to Buy

In the above link you can view a very interesting article I found on the internet about the evolution of the social commerce. I chose to publish this article instead of one example because it explains very well the new trend of combining shopping with online social networks. In the article a lot of interesting examples are mentioned along with some statements from the people that have come up with innovative ideas and have created these new businesses. These new businesses seem very interesting to me. They are offering nice experiences of shopping,selling, socializing, recommending, even making a Continue reading Social Commerce: From Hi to Buy

Corona Light on Facebook

A few years ago the mexican company “Crown Import” hired the advertising agency Pereira O’Dell for the “Corona Light “Most Liked” on Facebook” campaign. Targeting young consumers the brand raised awareness through showing user submitted photos on a billboard on Times Square in New York. After liking Corona’s Facebook page users are allowed to upload their photo and afterwards the photo will be displayed on the billboard. It is a very smart way to involve your customers. Combining offline and online technics, the integrated markting campaign succeed to increase the fans of the Facebook page up to 6000% just for 2 months. This marketing activity creates value for the two parties – consumers take part into something excitement and “Corona Light” increases the brand awareness. Instead of designing expensive billboards with expensive endorsers for example, the company decided to promote their product with the faces of their customers and fans.

Simplicity is the magic word when it comes to consumer inputs?

As many of you have discussed about, ease of use is very important for a toolkit. A nice reallife example for this comes from the games industry. Valve, creator of the very popular game Portal 2, released a toolkit that allows the players of this game to make their own maps and share them among their friends and in the community.

This toolkit is called a “map editor” in the games industry, and is far from a new concept. However, creating map editors for games starts getting more tricky as games get more complicated. This is why the programmers had to step in and create a nice tool that simplifies the whole experience and allows people to create an infinity of content. This keeps the game fun for a long time. Continue reading Simplicity is the magic word when it comes to consumer inputs?