Here is a very interesting interactive video (http://www.youtube.com/user/PublicisGroupe?annotation_id=annotation_79207&feature=iv&src_vid=zl1gG_wgcRk). When you open it click on ”pause”, change video quality, language and generally speaking, press any button available, in order to see the changes of the online environment. It is fun!
Last week, when we discussed the case concerning social media, we spent a lot of time on annoying, pop-up, youtube advertisments. Do you believe that an ad, just as interactive as the video I posted, could have a greater effect on a user than a conventional commercial?