Is it possible to calculate the return on investment (ROI) of Social Media Marketing activities? I’m sure that this question haunts the minds of many investors, but also of many experts in this field.
Let’s start by saying that there are several agencies / portals that suggest some formulas that might be useful.
For example Marketo.com suggests the usefulness of calculating the SOV (on Facebook pages), acronym of Share of Voice, with the following formula: Number of shares / Number of “Likes”. In this way it is possible to measure the influence of each individual “Like” .
Instead, to calculate the increase in visits generated by a “Like”, Radian6, suggests the Continue reading ROI of the activities of Social Media Marketing