Producer fabricates personal computers with different attributes. You as a consumer choose from the options and will have a computer that best suits your wishes. It sounds familiar.
At dell’s they turn it the opposite way. You as a consumer bring together the computer that perfectly suits your requirements. Dell as a producer combines its resources and provides you with this perfect computer.
Dell is an international giant in production of computers. When it’s about customers’ involvement, Dell is close to the maximum. At the website of Dell. Inc you can find this option for having your own, custom-built PC.
At Dell’s you can choose to customize almost every computer on almost every detail. At Continue reading Involment at Dell’s and Lay’s
During class we have discussed the concept of ‘Mass Customization’ a lot and after the article group 7 posted I am always curious about why many companies fail to implement this concept.
The following article that I found actually explains what steps you have to take to implement mass customization.
It gives insights in how you should reorganize your business to be able to benefit from mass customization. First of all the authors of the article explain that you should not see mass customization as an exotic approach but a strategic mechanism that can be applicable to most businesses as long as it is properly understood. You should see mass customization as a process within your business that you should align with your customer needs. To be able to do this you should implement three organizational capabilities: Continue reading Mass Customization implementation
During the seminar we have discussed a lot of times how important is for a company to be close with its customers and maintain an active dialogue with them. Making customers a part of their brand story, companies can make them create positive experiences and associations that will engage them to the brand. Hence, more and more companies have been trying to encourage active customer involvement to their activities in order to build stronger relationships and affect them towards a more positive buying behavior. It is interesting to view examples of companies that find different kinds of ways to keep customers involved. I enjoyed a lot all the previous posts the other students made and also other examples I saw while searching on the internet. All that is needed is creativity and Continue reading Active customer involvement