As I read the UnME Jeans Case I was wondering whether all companies can use social media to advertise their products. A category of companies that came quickly into my mind was publishing companies.
Is it therefore wisely for publishing companies to advertise their books through social media?
Many will think that the target group for a publishing company consists of people of old ages that are not interested in social media, as a result the idea of advertising through social media will seem a joke. However, in such a competitive market where companies Continue reading Social Media for Publishing companies→
Albert Heijn, the supermarket, has a very nice app for their customers. This app is called Appie (which is a very nice name since most Dutch people refer to Albert Heijn as Appie and the word “app” is in this name). In this app, customers can give their opinion, contact customer support, see what is on sale (“Bonus” articles), see what products Albert Heijn sells, etcetera. For me, the nicest part is the recipe part. Albert Heijn supplies recipes in different manners (through a monthly magazine, recipe cards in store) and the app also has a recipe part. In this part of the app, you can see the recipes from the monthly magazine, see which recipes are popular among other users, save your favourite recipes and search for recipes based on different search options (what part of the course you are Continue reading Sharing recipes with Albert Heijn→
Consumer Value Creation 