Designing your own shoes..

Something women and maybe some men dream about.. designing your own shoes!

We all know the famous examples of Nike where you can create your own sportive shoes. But there are also several websites where you can create your unique non-sportive pair of shoes. I have found a fun and interesting website where women can create their own pair of heels. When you’re having trouble finding the right pair of shoes for underneath that particular dress or just want an exclusive and unique pair of shoes, Chiko Shoes is a good option for you!

With a few steps you can sketch and design your shoes. After 5 weeks of production, your Continue reading Designing your own shoes..

Philips and user interface design

Philips and user interface design

Philips, one of the most famous firms in the high-tech market, uses the user interface design at its website, helping the consumers to decide which TV is the best for them according to their needs. The website focuses on user’s experience and interaction and tries to make it as simple and efficient as possible. Philips uses both parameter-based and need-based interface, in order to support the user-design process, taking into account the consumer expertise. For example, at the choices of “type of room” and “level of picture quality” a need-based interface is being used while, at the same time, the consumer can define the design parameters of the TV for the design and the screen size. There is, also, not a customization problem because Philips provides initial designs from which a Continue reading Philips and user interface design

Spotify helps to discover


After seeing different examples of customer interactions with firms, I just noticed an article about a new Spotify service in ‘de consumentenbond’, a dutch comparison company that focuses on consumers.*

The article called ‘Spotify helps to discover’ indicates that Spotify will test a new discover-function in the upcoming weeks. User can discover new music that fits the already listened collection (roughly similar to the discussed examples in class). Another service is to combine different playlists and ‘follow’ music artists.

So for those who use spotify (I don’t use it myself), try and discover it!

* (feb 2013) “Consumentengids”, nr. 2, page 53.

creating brand communities

What is interesting about this video is that it does not only talk, just, about how the brand communities are being created, but it is about a company who promises to create your own brand community..The following video is an advertisement of a company, Dynamic Signal, who promises to deliver to companies custom analysis of their brand influencers in order to be able and create their own brand community. It is stated, in the video, that in our modern times the consumers can connect to whatever they want, whenever they want spending a large amount of their valuable time in the web in niche categories that interest them the most. In addition to that, the increased role of the social media, plays, also, a huge role in increasing the involvement of each brand with its devoted enthusiasts. This Continue reading creating brand communities

Couchsurfing and Community Utilization


Couchsurfing is a community of over 5 million members in 97,000 cities — and every country — around the world. Their website connects travelers and locals who meet offline to share cultures, hospitality and adventures – whether on the road or in their hometowns.

Their Mission is simple: Create inspiring experiences.

They envision a world where everyone can explore and create meaningful connections with the people and places they encounter. Building meaningful connections across cultures enables them to respond to differences with curiosity, appreciation and respect. The appreciation of diversity spreads tolerance and creates a global community. Continue reading Couchsurfing and Community Utilization

Where to outsource customer service to next?

Customer service is something that many companies think of as very important. Especially for premium brand products and services a good customer service is one of the differentiation points. Yet, in practice the customer service is always worse then companies would make you believe. I don’t recall the last time that I was actually surprised by the high quality of service I received. When I look online the complaints about customer service seem endless, which made me wonder: How can something that is perceived as important for many companies be so bad and what can be done about it?

A trend that is currently going on in the industry is outsourcing. Outsourcing production, outsourcing administration, and yes, outsourcing customer service. Highly trained Indian Continue reading Where to outsource customer service to next?

“Use waiting time as shopping time” (Individual blog – Rachelle Leukel)

Nowadays, we are living in an extremely fast-paced world. Somehow it seems like many people are always in a rush. Everyday activities and necessities may even seem to become burdens. One example of this is doing groceries.

But, do not worry! The solution might not be far. Actually, in South Korea it already exists. South Korea is one of the most hard working countries and many do not have the time to go to the supermarket. Tesco has been working on an innovative way to engage the consumer in order to make grocery shopping more convenient.

After an initial trial in July of 2011, Tesco Homeplus opened the “world’s first virtual store” in the subway in Seoul, South Korea. The walls, pillars and screen doors of the subway are Continue reading “Use waiting time as shopping time” (Individual blog – Rachelle Leukel)