Canon “Photochains”


A few years ago Leo Burnet created a brilliant integrated campaign for Canon Australia. Using completely unique and original idea the company established the brand image of Canon EOS as a creative and inspiring. The campaign succeed to raise awareness, extend the time people spend on the website and even involve photographers who use other brands. The example shows how consumers could be connected to a chain via simple online platform and an innovative idea. Enjoy the video 🙂

One thought on “Canon “Photochains””

  1. I love the idea! This “viral” chain is a nice startup to build a network and engage consumers by exploiting the love and the fun for their hobby.

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