So after looking around on the web in search of some interesting customer co-creation contests and products, I found this (quite interesting, yet not good-looking) website (http://www.co-creatornetwork.com/index.htm) in which you could ‘buy’ your own airtime, and create a radioshow.
For 85$ a week you get an one hour show. Although the theme at this point is your general enlightenment, and transcending your earthly state, it’s an interesting idea to transfer this idea to mainstream radio. If for example you are a fan of techno music, only listening to your radiostation, because it really fits your taste of music but you miss certain songs, or think you could do a better job. It might be an idea for radiostations to rent out hours, or give them away in a competition (in which listeners give either creative suggestions, or send playlists in), as a price.
In the Marketing sense of this story. The consumer (listener) loves the product, but he/she has an idea that it could be better, they could add value to the product! By renting out these hours you let the consumer in on ‘designing’ the product, re-defining and (hopefully) improving your image, but also increasing the value of your product (for the designer, and hopefully to many other listeners. You could even ask the other listeners to vote a ‘no-or-no-go’ for the program.
Anyway, the possibilities are endless, and some good consideration and thought, it might actually work out!