I have this so-called I Love Fashion News app on my phone, where newsflashes about fashion (what a surprise) are posted. Last week I ran into something really interesting, considering this Seminar. Unfortunately, this is a Dutch application and thus a Dutch article, but I will translate the most important parts in English for the International students among us.
Mud Jeans has introduced a new concept, called ‘Lease a Jeans’, which makes fashion available for everyone. How does it work? In stead of buying a pair of jeans and getting a receipt for it, customers of Mud Jeans sign a simple contract: you pay €20 for a specific pair of jeans, and after that you pay each month of your contract an additional €5. If you lease a jeans for one year, the total amount you pay for the jeans would be €80.
After one year you have three options: return the jeans, pick a new one for €7.50 or keep your jeans a little longer for €5 each additional month. When you are ready to finally return your jeans, you get your initial €20 back. The jeans will be rented and thus always be property of Mud Jeans.
What do you think of this concept? You think it would work? And maybe more fun to know: would you make use of this concept??