We already discussed a few examples of experiences with the minicase. But recently, as you discovered by previous posts, the SuperBowl took place.
This is a huge event in the U.S.A, so they try to differentiate through giving the customers a great experience. They do this with the ‘NFL experience’, it look a bit like Voetbal Experience which our group presented in the afternoon-session. The last NFL experience was the 20th already, they’re doing it for years now.
On their website they say that NFL experience is ‘the most exciting continuous event surrounding Super Bowl XLVI- pro football’s interactive theme park offering participatory games, displays, entertainment attractions, kids’ football clinics, free autograph sessions and the largest football memorabilia show ever.’
It’s really fun and engages the customers to participate actively. You have the autograph sessions where you can geth autographs of famous NFL-stars. You can see the collection of all 45 superbowl rings, you can take a look at the locker room like it is on a match day. There is the NFL play 60 youth football clinics, this is for kids from 6-12 years; they learn about American football from NFL coaches and players.
You also have the NFL shop, where you can buy licensed merchandise of all 32 NFL teams . The customers are also active in the experience process; you have more than 30 interactive games!
They also have a special Superbowl XLVI Memorablia show, this is a trading card show featuring show displays from leading exhibitors and rare collectibles.
This is a nice way for the customers to experience American football on their own way.
It fits with the requirements of creating a good experience.
You can check their website to get a clear few of the activities.