Mass customization in the Mobile Phone Industry and the four faces

Through this website people can customize their own iphone case. They use a interface most looking like the “dell” parameter-based interfase. Enabeling customers to upload their photo and making a case for their iphone out of it.

Interesting about this product is that for the mobile industry it’s almost retro. Everybody remembers nokia introducing a very simple form of customization for their customers by having replacable covers. The link* on the bottem of this post shows a picture of the mobile phone timeline of nokia. As you can see it was already in 1997 when they introduced the concept.

A Harvard business revieuw article published in the same year (1997) tells us about “The Four Faces of Mass Customization”.

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Virtual try-on.

Online shopping has lots of advantages compared to in-store shopping, but it misses at least one important aspect. Customers can’t try-on the products before buying. Some companies however tackled this problem and provide an application were you can do so. One of these companies is the famous sunglass company Ray Ban. On their website they offer an application to customers which lets them virtually try-on the latest Ray-Ban sunglasses. Watch the video to see how it works and click on the second link to give it a try.

Khalid Salhi

NFL experience

We already discussed a few examples of experiences with the minicase. But recently, as you discovered by previous posts, the SuperBowl took place.
This is a huge event in the U.S.A, so they try to differentiate through giving the customers a great experience. They do this with the ‘NFL experience’, it look a bit like Voetbal Experience which our group presented in the afternoon-session. The last NFL experience was the 20th already, they’re doing it for years now.
On their website they say that NFL experience is ‘the most exciting continuous event surrounding Super Bowl XLVI- pro football’s interactive theme park offering participatory games, displays, entertainment attractions, kids’ football clinics, free autograph sessions and the largest football memorabilia show ever.’

It’s really fun and engages the customers to participate actively. You have the autograph sessions where you can geth autographs of famous NFL-stars.  You can see the collection of all 45 superbowl rings, you can take a look at the locker room like it is on a match day. There is the NFL play 60 youth football clinics, this is for kids from 6-12 years; they learn about American football from NFL coaches and players.
You also have the NFL shop, where you can buy licensed merchandise of all 32 NFL teams . The customers are also active in the experience process; you have more than 30 interactive games!
They also have a special  Superbowl XLVI Memorablia show, this is a trading card show featuring show displays from leading exhibitors and rare collectibles.
This is a nice way for the customers to experience American football on their own way.
It fits with the requirements of creating a good experience.

You can check their website to get a clear few of the activities.


How to use the social media channels for your small or medium size business?

In this seminar, we have learned many advanced knowledge about the customer channels and understand how important the social media is in the current business circumstance. Another practical question is that how we could use them well, especially when the business is just setting up. In the following article, we can know the process step by step.

Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. These tips are based on my experience leveraging social media marketing for my company, crowdSPRING.

I suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you’llmeasure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.

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Customer Loyalty and Long-Term Sales

Hi everyone, this article gives you the newest insights into loyalty programs reveal the best ways to engage customers, we know all about the classic ways in loyalty’s programs and here are the last insights by Kim T. Gordon, columnist at and President at National Marketing Federation in Miami.


Customer Loyalty Brings Long-Term Sales by 

Interesting Education Site is a vibrant hub of online video tutorials, designed to help you make the most out of sites like Twitter, Facebook, Google, Amazon or Ebay. You can sign up for their free version and have access to most of their content which includes some cool video courses about Google Analytics & AdWords, Facebook Pages & Ads and Online Marketing. Grovo’s content aims to educate and it is not connected with any advertising. Lessons are between 1-2 minutes long and progress from simple to advanced use cases.From my experience it can be very useful if you want to start with some basic knowledge about SEO or just how to create a blog.

“A pin a day keeps the crazy away”

The fastest growing social network in history… It’s not Facebook, nor Google+. Pinterest is the name of this site, that recently hit 10 million users. Pinterest is a “virtual pinboard”, launched as a closed beta in March 2010, but since time has passed, registration is now possible after an email request. The site really took off this winter and became a new hot topic in social media. In December it entered the top 10 social networks ( with 11 million total visits per week. A month later, Pinterest got in the top 100 most visited websites in the US and was named the best New start up of 2011 by TechCrunch ( These facts made me curious, what is Pinterest?

“Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.” – Pinterest, “Our Mission”.

As they state on their website: “Pinterest let you organize and share all the beautiful things you find on the web.” It is an online pinboard where users post pictures of ‘things’ they find on the Internet. Yes, that’s just it. These ‘things’ can be anything: food, decorated homes, fashion, crafts, and all the other random stuff that you can imagine. Because of the simple concept it is easy to engage in Pinterest, this could be only by scrolling through all the pictures or more actively by “re-pinning” the images, commenting on them and following other Pinterest users.

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