Youtube is thinking of a different ad strategy


I remember, some weeks ago,  there was a lot of discussion in class about advertising in social media. What are the types, how each type work and if these types are profitable. I found an article about youtube, which is redefining its advertisment strategy. It is a move to interest both audiences and businesses. As youtube’s Vice president of sales and marketing says:  “imagine if [the site] could help a company think through user behavior and create campaigns that leverage search, social capabilities and YouTube. . . . Everything will be more integrated.” I attach the link for the article and I hope you will find it interesting.,

George Panagos

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