Super Bowl Chevy


As you guys might have noticed last Sunday the 46th Super Bowl was won by the New York Giants (GO GIANTS!!). They won the 46th NFL Championship against the New England Patriots with 21 against 17. Well, pretty interesting and all that..but the reason I’m writing this post is because I’d like to share a really great commercial with you.

I think a lot of people know the Super Bowl for two things; the half-time show and the incredible amount of commercials (and advertising expenditures, an average of $3.5million per 30 seconds of a commercial). GM (General Motors) came up with the idea to invite everyone to create their own Super Bowl commercial for Chevrolet and the winner’s video or idea would actually be used as the 2012’s Super Bowl half-time commercial. The winning one is this hilarious commercial created by Zach Borst, a 26 year old student/filmmaker from New York. Check it out..

I haven’t seen all commercials, only looked up the car commercials and the Chevy one I think is the greatest, but here are two other ones that really give you an idea of how serious these Super Bowl commercials are with regard to the marketing budget as well…the first one is a pretty impressive one created by the Chrysler Group (with GM and Ford they form “The Big Three” car producers based in Detroit) starring Clint Eastwood. Take a look..

The last one i’d like to share is a commercial for the new and upcoming Acura NSX (Honda Group). The quality and the cast of the ad shows us how seriously these commercials are taken. And this one is pretty funny too..

As you can see these ads are about 2 minutes long, that means 4 times $3,5 million and that’s only for broadcasting them. Let’s not even talk about production costs. Incredible.

xo

Ivan

2 thoughts on “Super Bowl Chevy”

  1. Funny to see that all the commercials are about cars! It might be the reason that the Super Bowl is mainly watched by men..

    Nice commercials Ivan!

  2. Well i only looked up the car commercials (personal interest) but there are many more commercials during the Super Bowl, not only from car companies. Truth is most of them are indeed targeted at men, because off course mainly men watch the game.

    Thanks for the comment though!

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