What shapes social media?

Looking for information on social media I found this really interesting video: Social Media in Plain English

It presents the forces that shape social media in a clear and funny way, illustrated by a simple example of the creation of different ice-cream flavors and how consumers emerged into the whole process.

I found really interesting the fact that it takes into account how crucial was the opportunity given to customers; to express their opinion through describing, rating and commenting on different flavors of ice-cream.

It was clear that in this way:

1. The product improved based on customers’ direct evaluations

2. Free customer reviews was more useful than costly advertising methods

3. Customers had the opportunity to get exactly what they wanted

The example used is paralleled with social media tools like blogs, video share or podcasts.

After watching the video carefully I was persuaded that-as it is mentioned-social media is a great opportunity for companies to create and communicate with people that care!


Fay Panagopoulou

Staying in touch

Last week during our mini case presentation we showed you some examples that we think  relate to the theory.

The first example relates to the Dutch railway company, NS. A student came up with a Facebook page called “De smoezen van de NS” (The excuses of the NS).

What is cool about this, is that it’s initiated by a “consumer” with bad experiences. Sharing the twitter messages about the NS managed to gain already more than 3,000 likes.

Another example we showed is that of a viral initiated by Heineken. The movie is very self-explanatory.

A term that we think combines the three articles is “social CRM.” Paul Greenberg, who is considered to be THE social CRM guru, defines it as follows:

Continue reading Staying in touch

Super Bowl Chevy

As you guys might have noticed last Sunday the 46th Super Bowl was won by the New York Giants (GO GIANTS!!). They won the 46th NFL Championship against the New England Patriots with 21 against 17. Well, pretty interesting and all that..but the reason I’m writing this post is because I’d like to share a really great commercial with you.

I think a lot of people know the Super Bowl for two things; the half-time show and the incredible amount of commercials (and advertising expenditures, an average of $3.5million per 30 seconds of a commercial). GM (General Motors) came up with the idea to invite everyone to create their own Super Bowl commercial for Chevrolet and the winner’s video or idea would actually be used as the 2012’s Super Bowl half-time commercial. The winning one is this hilarious commercial created by Zach Borst, a 26 year old student/filmmaker from New York. Check it out..

I haven’t seen all commercials, only looked up the car commercials and the Chevy one I think is the greatest, but here are two other ones that really give you an idea of how serious these Super Bowl commercials are with regard to the marketing budget as well…the first one is a pretty impressive one created by the Chrysler Group (with GM and Ford they form “The Big Three” car producers based in Detroit) starring Clint Eastwood. Take a look..

The last one i’d like to share is a commercial for the new and upcoming Acura NSX (Honda Group). The quality and the cast of the ad shows us how seriously these commercials are taken. And this one is pretty funny too.. Continue reading Super Bowl Chevy

Business Model Innovation: The Canvas method

The Business Model Canvas is developed by Alexander Osterwalder. The model is based on 9 building blocks. But what is a business model? According to Osterwalder: “A business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams.”

The canvas method is something we (recently) apply in our foundation, I believe it’s a quite insightful tool. When I searched online for some additional info, I realized how popular this method is. Take a look at the youtube video and the (slideshare)links. In the first slideshare the music industry is described as we actually discussed in class (a few sessions ago).

Continue reading Business Model Innovation: The Canvas method