Our minicase was about the Individualized distribution of digitized goods. First of all, what are the consumer costs-benefits of P2P sharing? Benefits of Digitization are: (a) Product access, (b) Wide range and newer products, (c) Low price distribution and (d) Fun to share. The Costs are (a) Risk of sharing process (e.g., computer virus) and (b) Relatively complex process – effort. The companies we selected were Marktplaats and Bol.com.
Some facts about Marktplaats:
The website was founded in 1999 by René Mullem. Every day, more than 1.3 million people visit Marktplaats, buy and sell a large variety of new and used products and services. Every day an average of 300,000 new ads on the website. Marktplaats contains at any time more than 7 million ads. On November 10, 2004, the site was sold for an amount of 225 million euros to the American Internet auction house eBay. Marktplaats is located in Amsterdam and is the tenth most visited site in the Netherlands.
How does Marktplaats work for sellers?
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