Risky to give power to consumers? Yes.

Another example of how giving power to its consumers can turn against the company shows the recent failure of Mc Donalds twitter campaign. Mc Donalds run simultaneously two campaigns on twitter, the #MeetTheFarmers and #McDstories. Both campaigns aimed to raise awareness for the brand. #MeetTheFarmers main goal was to acknowledge the freshly produced food (SO provocative in my opinion!), while #McDstories aimed to share experiences among the Mc Donald lovers (a sense of community? sharing consumption experience etc). The campaigns though, did not work out, as twitter users started to bombard Mc Donald’s twitter dashboard with many not very flattering stories related to Mc Donalds and their consumption experiences! Actually, this initiative turned out to have the opposite result than what Mc Donalds wanted to achieve. I wont go deeper to the comments, but you can enjoy by your own in a relative article of The Daily Mail.


Kind regards,

Christos Makris

One thought on “Risky to give power to consumers? Yes.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s