Yesterday during our mini case presentation we discussed the power of word-of-mouth (WOM), one of the topics to be discussed in Thursday’s lecture. But as you can all imagine, influence differ among people and it is hard for companies to reach those that have a high influence to optimally use WOM.
In 2009 two guys started the company Klout to overcome this problem. Klout measures the influence of people online. As they state on their website: “our friendships and professional connections have moved online, making influence measurable for the first time in history. When you recommend, share, and create content you impact others. Your Klout score measures that influence on a scale of 1 to 100.”
In an interview with Forbes, CEO and co-founder Joe Fernandez explains Klout.
As Joe says in this interview, companies can use Klout to offer the influential consumers perks, which I think is one of the main reasons that consumers have their Klout score measured in the first place.
Some more examples of the use of Klout can be found in this article on AdAge.