Online Grocery Shopping: Current practices and a glance of the future


Inspired from the Tesco case we discussed last week in class, I would like to share two videos related to Tesco and the technologies that the company pursues. One of the distinguishing approaches that made Tesco quite successful was the introduction of Online Grocery Home Shopping. The idea is pretty obvious and straightforward, they reallocate some of consumers’ effort needed (to come to the store and carry the shopping back home) to their processes (hand pick the items you want and deliver them at home). Actually, it may be strange to a lot to use such a system, but although in theory the company loses the retail impulsive behavior of some consumers, they have a very interesting channel to apply all their services, their offers, personalized to the fullest. See how it works:

 

In addition, we also talked about the recent developments in Tesco: Mobile Apps. Whether that is in a metro station while waiting (see an example here), or just by scanning a barcode of every item you hold, in any place, at any time:

However, when talking about these new technologies, we also have to take into consideration, who the target group is, and what may the reactions be (see for example the response of the person in 1:25). Interesting to see whether this will indeed be teh fitire of shopping!!

Dimitris T.

 

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