One thought on “Why To Create Category, Not Brand?”

  1. Thanks Mahrou. Love the illustration of these concepts. It somehow reminds of a talk by a brand manager using the iceberg example. He was saying that what we show to the consumers is the tip of the iceberg which is related to how and what. but what is more important is what lies underneath which is more related to “why”!!

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s