Mass Customization definition: a flexible production system to deliver a product to order that matches the needs of an individual customer or user (Randall, Terweisch and Ulrich, 2003)
Five different principles of user design:
1) Customize the customization process;
- Different customers have different type of buying behavior, thus we need to serve different customers with different sales techniques (in terms of user friendliness).
- Types of interface: 1) Parameter based 2) Needs based
- e.g: Dell website’s different user interfaces
2) Provide starting points;
- Consumers differ greatly in the extent to which they wish to affect the design of a product.
- Different starting points: 1) Free form design 2) Combinatoric configuration 3) Starting points
- e.g: Customatix, Adidas miCoach, NikeID