How to make choosing easier


Consumers in recent days are always overloaded with too many products. Producers think this is the best option to keep customers satisfied. Despite the good intentions of producers, it only put more stress on costumers choices. Think about when you go to a shop overloaded with a wall of technically the same products, by only looking at it already makes you dizzy.

Ok, lets not only talk about buying or choosing products. Think for a second about how many choices you have to make within a day or a week. This is already keeping you occupied, let alone having to make choices to what pasta sauce to buy for dinner.

Over the past decades research shows that choice overload reduces:

1. Engagement

2. Decisions Quality

3. Satisfaction

A video by Sheena Iyengar: How to make choosing easier on the TED talks show gives some ideas how to help consumers in the choosing process. Also gives a indication how producers can present their products on the shelf.

Sheena proposed 4 simple techniques to handle choice overload problems:

1. Cut: cut products on the shelf

2. Concretize: Consequences of choosing a product has to be felt in a vivid way

3. Categorizations: Category is easier to handle than choices

4. Condition for complexity

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