Community Commitment

More and more brands are assigning for brand communities like Facebook, Ning, Twitter etc. but what are the results? If the results of brand communities aren’t that effective for your brand maybe you should consider reading this article. How can I commit more customers to my brand and provide more brand loyalty? Based on the following article;

The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty, Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, and Kyungtae Kim

The Influence of On-line Brand Community Characteristics

Pim Steine

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