Hey Guys,
So while I was researching for both the presentation on Thursday on the UnMe Jeans, and research for my thesis topic, I came across this blog and article about how Luxury Brands adopt and integrate Social Media into their marketing strategies. http://luxurysocialmedia.wordpress.com/2010/05/26/louis-vuitton-or-how-to-master-the-art-of-social-media/
I thought it was a nice example to complement the topic for the UnMe Jeans and the Web 2.0, and also just and interesting article to see how luxury brands are integrating social media and engaging with customers. and especially how the traditional definition of luxury had to radically change in the last couple of years.
Hope you all have a nice evening
C.
Consumer Value Creation 
Thank you Cristina!!
Indeed it is interesting to post that case, given the UnME case we’ll discuss on Thursday!! It is very interesting to see how luxury firms (or some of them at least) are adapting and do take advantage of the social media in order to get in touch with their customers.