My Starbucks Idea Case


I found a very interesting video  in which Matthew Guiste, director of global social media at Starbucks talking about open innovation and social media. Specifically he is talking about MyStarbucksIdea.com generating around 100.000 ideas for new products and business improvements. It is good to see this video because it describes most of the things that we learn in class, actually how all these things are applied in a real company.

So, enjoy My Starbucks Idea case…

Chara.

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