I found this article about mass customization and though it might be interesting and helpful. Please click on the link to read it. http://blogs.forrester.com/jp_gownder/11-04-15-mass_customization_is_finally_the_future_of_products
It’s also nice to read what other people though of this article.
The most important thing about this article is that mass customization has always been under construction. Since 1977 it has been an idea but many companies failed to succeed in the strategy of mass customization, or implemented it all wrong.
In my opinion this is the time that mass custimization really comes through and companies have the knowledge to implement this strategy right so it will succeed. Examples of companies that have implemented the strategy just right are: Nike, Spreadshirt, Ponoko and Zazzle.
Also check this link for another interesting opinion. http://m.readwriteweb.com/biz/2011/04/user-customized-products-future-of-business.php
Robin van Zeijl